Facebook will now allow
Americans to order a meal, buy movie tickets or make an appointment at the
hairdresser without having to leave the social networking site.
The US company announced Wednesday the addition of new tools on
the site to allow users to link directly with businesses.
For example, a pizza can be delivered with a simple click of the “order” button
on the restaurant’s Facebook page. Provided, however, the restaurant uses
delivery.com or Slice.
For other shops such as spas or hairdressers, customers can
request an appointment, which the merchant will confirm using Facebook
Messenger, the company’s mobile messaging application. Some businesses also may
add a button to their page allowing customers to ask for a price quote.
And Facebook has entered a partnership with Fandango to allow
for the purchase of movie tickets directly from the page devoted to that film.
Users also will be able to buy tickets for other events through
Ticketmaster or Eventbrite from their own Facebook page.
The social media site also launched a new tool to obtain
recommendations from other users, including on shops and services. If the user
activates the recommendations feature on a post asking for advice, friends can
post comments with suggestions, which are then displayed on a map.
Facebook, with 1.13 billion daily active users as of June — 84.5
percent of whom are outside the United States and Canada, for now is limiting
these new features to its US users.
It began to roll out the features Wednesday, and promises more
new tools “in the months to come,” in particular “to communicate directly with
businesses on your time and terms.”
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